THE STORY

 

Hardware LDN was established in 2014 by born and bred Londoner Jessica Horwell. Growing up and experimenting with her own style Jessica started out creating jewellery for herself using the hardware she found in her friends garage! She was rapidly inundated with requests for custom personal pieces from her close circle of friends including Cara Delevigne & Rita Ora, this grew from jewellery pieces into a fully fledged accessories collection all created using items found from a hardware store, which in turn laid the foundations for the elevated Hardware LDN clothing line all designed and made in London by Jessica herself.
These bold and provocative designs started to attract wider attention which lead to Jessica moving to Los Angeles in search of more unique and exciting fabrics for her debut Hardware LDN collection, all whilst maintaining the DNA of the brand. During this hiatus the demand for Hardware LDN grew more and more, with the likes of the Kardashians, Bella Hadid & Sofia Richie all falling for the Hardware LDN aesthetic. With her new found status as one of the UK's most exciting emerging designers based between London, NYC & L.A., Jessica held her first ever Hardware LDN runway show on schedule at New York fashion week. The reaction to the show was overwhelming with press, buyers and a large celebrity following rapidly falling in love with the hardware, leather and unique embellishments and fabric choices which have now become synonymous with the Hardware LDN DNA. 
Embodying the idea that Hardware LDN is more than just a high fashion brand with elevated fabric choices and statement trims. Hardware LDN is for everyone, from the Tom boys to the girly girls to the latest up & coming rappers and creatives. With the DNA of the brand firmly rooted in the use of unique leather and hardware pieces the demand has grown and grown. Utilising Jessica's bespoke design studio in London and continuing all production within a 10 mile radius, Jessica is now doing custom pieces for stage & tour for some of the worlds premium recording artists and is expanding her statement accessories line. 
The Hardware LDN aesthetic is so strong that you instantly know when you see a Hardware LDN piece and the brand is on its way to becoming more than a high end fashion collection it's now a lifestyle...